Line Up #2

Thinking you know it all or know everything that people are thinking is an easy trap to fall into. Whistler Bike Park is the most media saturated mountain bike destination. Or so you would think.

With this simple weekly video series, that appears on, I step into the Bike Park lift line and ask the simple questions which you think you might know the answers to. Part consumer research, part entertainment, Line Up aims to teach myself, you and everyone a lesson or two. Or maybe just reinforce what I already knew. Which was that I know nothing.

In this first installment (#1 was actually a photo and words driven piece that appeared on I ask a random selection of people how many people work on the trail crew? And as you will see, the answers vary wildly because, really, no one knows anything about the trail crew…which gives me an idea.

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