Simple Machines

A little while back Union Production Co. (one of the production companies 2Flat collaborates with) was asked to created two short videos to coincide with the release of two new Santa Cruz bikes. We were given very little brief other than they needed to be driven by the personality and work of some of their grassroots riders. The concept we came up with was for Simple Machines, which plays on the fact the bikes are beautifully simple and the work that all the riders do requires simple machines, such as winches, wrenches, and levers.

It was a fantastic opportunity to work with Henry of the Sierra Buttes Trail Stewards and Craig Wilson and Jason Tarbet, three core riders who do so much for mountain biking and have a great time doing so.

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