Yesterday I spent the evening with Sombrio being a part of their focus group meeting. Sombrio are expanding and moving in some pretty interesting directions, part of these changes is to converse with consumers and those affiliated with the brand. I was honored to be asked to join and the evening was a great chance to open up about the things we love and hate, not just about Sombrio, but clothing in general.

While kicking about the clothing racks I noticed boxes of the 2013 Bike and Life catalogues, publications that I created the copy for. I’m pleased with the treatment and that Sombrio are back to the original recipe of making us look way cooler than we might actually be.

Check out the on-line PDF editions of the catalogue HERE.