“When I was a kid I would make my own skateboards in my dads’ shop. I had a very deliberate intent to make them a certain way,” Ian Ritz matter-of-factly reveals as he wanders about the Function Junction headquarters of Chromag in Whistler, the bike brand he founded out of necessity and inclination. Ian’s father…
Each summer Chromag Bikes hold a Show ‘n’ Shine event where owners attempt to win the coveted Best In Show award. Well, not every owner goes for the win. While some people spend months putting together a fresh, beautiful bike or coming up with an equally impressive way of displaying their bike (think peepshow, full…
I was asked to scribble a prayer for the start of the Chromag Bikes 10th anniversary (actually, the 11th) ride, Exile On Steel Street. The loose topic I was given was ‘why’. Here it is. WHY? It’s stiff and it’s harsh, It’s brutal and jarring. Every bump is a thump, and each root is a brut. It’s antiquated and…
2FLAT 